RESTAURANT / BRAND / DIGITAL

Hammer Burger

A digital storefront with the same energy as the food.

01RESIDENT / SELECTED WORK

RESIDENT PROJECT ARCHIVE

Hammer Burger desktop homepage shown at full 16 by 9 width

LIVE EXPERIENCE / SCREEN EXPLORER

Use the real website.

Scroll, navigate, and explore the Hammer Burger experience directly inside the case study. The source captures remain available for quick comparison.

Live website / SCROLL INSIDE THE FRAMEOPEN FULL SITE ↗

THE PROJECT

A bold restaurant experience built to turn appetite into action.

CLIENT: Hammer Burger
SECTOR: Restaurant + hospitality
SCOPE: Art direction, web design, conversion
FORMAT: Responsive multi-page concept

THE BRIEF

Make the food feel immediate, make the brand unforgettable, and make ordering or visiting the restaurant effortless.

THE RESPONSE

We built the experience around real food photography, blunt typography, sharp yellow signals, and short paths to pickup, catering, location details, and the full menu.

SELECTED SCREENS

The system in use.

Real interfaces from the project, shown at the moments where brand, clarity, and action meet.

Hammer Burger desktop homepage — 01The homepage turns a real product photograph, blunt language, and direct actions into one unmistakable opening.

Hammer Burger desktop menu page — 02The menu keeps the brand voice intact while making categories, ingredients, and prices immediately scannable.

Hammer Burger Downtown Santa Ana location section — 03Location, hours, parking, and storefront photography make planning a visit frictionless.

Hammer Burger founder story section — 04The founder story carries the same direct voice and visual rhythm as the restaurant.

Hammer Burger catering page on mobile — 05Catering receives its own focused mobile story, photography, and inquiry path.

DESIGN SYSTEM / KEY MOVES

Food-first art direction

High-contrast brand voice

Ordering-focused navigation

Responsive editorial layout

HUMAN CRAFT / AI LEVERAGE

Different brand.
Different answer.

Resident uses AI to move faster through research, exploration, and production. The final direction remains human, specific, and accountable to the brand.

View the live concept ↗Build yours for $500