PRODUCT / MOBILE / MEMBERSHIP

TapPass

A membership experience designed to live in the customer’s pocket.

03RESIDENT / SELECTED WORK

RESIDENT PROJECT ARCHIVE

Live TapPass website showing the brewery platform and operator dashboard

PRODUCT PROTOTYPE / MULTI-ROLE SYSTEM

One product. Every side of the counter.

Explore real source screens from the operator dashboard and member experience. The controls switch the product view without reducing the work to a decorative mockup.

Operator overview / SOURCE CAPTURE

THE PROJECT

One connected product language across members, staff, and operators.

CLIENT: TapPass
SECTOR: Membership technology
SCOPE: Product strategy, UX, UI
FORMAT: Mobile + operational platform

THE BRIEF

Turn a multi-sided membership system into a product that feels simple at the exact moment each person needs it.

THE RESPONSE

We clarified the mobile pass, visit flow, account states, and operating surfaces with a visual system that stays useful across every role.

SELECTED SCREENS

The system in use.

Real interfaces from the project, shown at the moments where brand, clarity, and action meet.

TapPass live homepage with brewery photography and an operator dashboard — 01The marketing experience connects brewery atmosphere, recurring revenue, and the operator product in one clear opening story.

Complete TapPass operator overview dashboard — 02The source dashboard brings membership, monthly revenue, redemptions, new signups, and weekly activity into one working surface.

Complete TapPass analytics interface — 03Analytics moves from high-level health into the specific activity an operator can act on.

TapPass mobile member pass with QR code and benefit balances — 04The member pass gives the taproom a fast redemption object while keeping benefits and identity visible.

TapPass mobile member events interface — 05Events extend membership beyond transactions and give regulars another reason to return.

DESIGN SYSTEM / KEY MOVES

Mobile-first member pass

Clear account states

Multi-role experience system

Operational interface hierarchy

HUMAN CRAFT / AI LEVERAGE

Different brand.
Different answer.

Resident uses AI to move faster through research, exploration, and production. The final direction remains human, specific, and accountable to the brand.

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